How to add SEO keywords in website
What is Keyword in SEO with example
Keyword may be a word, a sentence or a phrase that one might search on search engines to look for your content. Your content and keyword should relate to each other. Only if you are writing about shoes then only you can choose your content to be promoted around shoes. Your keyword should not misrepresent your content or vice-versa.
Promoting a webpage around a keyword means you register your webpage for that specific keyword. So that if someone types your chosen keyword or some similar keyword on search engine, your website appears on SERPs.
Remember: Through SEO you promote a webpage rather than website, a website is a collection of webpages, hence a website can be ranked on different-different position for different-different keywords, depending on the webpages it has.
There are lots of position on a webpage through which you can indicate search engine about your keyword.
Instead of using one same keyword on every position it is better to use few co-related similar keywords, using same keyword on a webpage again and again might be considered as keyword stuffing or simply cheating. So instead of optimizing your website with keyword if you over-optimize it google might consider it as keyword spamming and rule out the chances for your webpage to rank higher.
While there is a disadvantage in using same keyword again and again there is an advantage using similar co-related keyword and that advantage being search engine might also rank that webpage for the other keywords along with that main keyword. Search engines can rank that webpage for other keyword on any position that it find suitable, according to the information shared on that page.
First you need to decide a keyword around which you will be developing the content. Make sure that keyword is worth your hardwork you can get all keyword related details.
How to do keyword research
Finding the best suitable keyword for your webpage is the most important thing. Generally everyone looks for the high volume and low competition keywords. But finding them is not an easy task.
There are a lot of free tools to do keyword research
- Moz keyword explorer - 2 free searches for a day difficulty level: <35 = low, 35-60= fair, above 60= high
- Adword Keyword planner - unlimited searches It does not include organic difficulty level of a keyword. It is more useful in PPC campaigns.
- Semrush - 10 free searches a day difficulty level: <60 = low, 60-80= fair, above 80= high
- Spyfu - unlimited free searches difficulty level: <35 = low, 35-60= fair, above 60= high Do not fully rely on this tool, cross check with moz or semrush.
- KW finder - 3 free searches a day difficulty level: <35 = low, 35-60= fair, above 60= high
This keyword works on moz metrics so whenever you are done with your 2 free searches on moz you can come to this. It’s a bit better than moz in the comparison that it provides deeper details of related keywords.
One can get all the details like traffic volume, competition in the keyword etc. from research sources like above. You can choose your keyword accordingly.
How to find low competition keyword
For a beginner it is recommended to choose low competition keyword, keywords of difficulty level less than 35 in Moz, KW finder and spyfu should be considered as low low competition keyword while in semrush keyword of difficulty level less than 65 should be considred as low competition keyword. Choose at least three co-related or similar keywords that define the content of your webpage.
Low competition semrush + Low competition moz = Low competition keyword
Low competition semrush + Low competition Kwfinder = Low competition keyword
It's recommended to use these three keyword tool in the combination to get the best result. Do not rely on a single tool.
How to add seo keywords in website
You can use those selected keywords now in different places on your webpage to let google know that your webpage is all about that keyword and you want to rank for those keyword.
Page title: Page title is used at the top of the page, like mine "What is keyword in SEO with example". According to google SEO starter guide “A title tag tells both users and search engines what the topic of a particular page is”. It is the best place to use your keyword. It a lot depends on your theme how your title will be displayed, title is also displayed on the tab shown at the top of browser.
The content of the page title appears in the search result. Content you generally see in blue after carrying out any search on search engine is nothing but page title. Screenshot of page title.
Use a page title that accurately describe the page’s content. Use a keyword that’s brief but descriptive. Since it appears in the search result so write it in a way that’s appealing to the user as well as defines your content. You can also use more than one keyword on your page title separated by a column or dash sign. Avoid very long titles.
Meta tags/Description: Meta tags gives a bit of description about your page. User can see your meta tags just below your title tag in a search result. Screenshot of meta tags.
Sometimes instead of your meta tag google may choose to use a relevant section of your page’s content if it does a good job of matching up with a user’s query. Using your keyword here won’t effect your ranking much. But there is no harm in using it there.
URL: A URL is nothing but your webpage address like mine at the top of the page on the address bar . According to google SEO starter guide “If your URL contains relevant words, this provides users and search engine with more information about the page than an ID or oddly named parameter would”.
Just above meta tags and below page titles you can see your URL in search result. You can also check the URL of a page in address bar. URL is a good place to use your keyword.
Headings: Heading are cue to the users that content written below the heading will help them better understand a text written in heading. Headings are great place to use your keyword. Out of six headings h1-h6 Main haeding (H1) has more impact on ranking as compared to h2, h6 being the last on the list.
Body content: Make sure you use your keyword atleast once in the content. Avoid using it again and again unless it comes naturally in the content.
This is just to give search engine assurance that yes content is about that keyword only.
Navigation bar: You can use your keyword in the navigation bar, by doing so you are giving hits to search engines that certain page is an important one like your home page or about me page. Make sure to not use a lengthy keyword here on the navigation bar that can make your navigation bar look ugly to users.
Image tag: A picture is worth thousand words. If you are using image in your blog then Image title tag and alt tag are the place where you can use your keyword. Image title tag is all about the title of the image while under alt tag you need to write the description of the image. These text won’t show up to the user until image fail to load properly.
Anchor text: Anchor text is a clickable link that users will see as text like this ⇒ backlinks is an anchor text to next lesson backlinks. Using your keyword as the anchor text can highly influence your ranking if it comes from other’s website (backlink). Nevertheless, linking one webpage within your site to another webpage on your site through a keyword anchor text will also help.
Needless to say all these tags are built-in and ready to use in wordpress.